Photography by Joe Cruz
A complete refurbishment and dynamic reconceptualizing of the Menswear Department in the iconic Alsterhaus, Hamburg, part of the KaDeWe Group.
In order to compete in today’s world of online shopping, a physical space must nurture and engage the user. The architecture, furniture and materiality all work to create a sensible experience which you can’t experience from a tablet or smartphone.
Today, Alsterhaus in Hamburg covers 24,000 square metres in an exclusive atmosphere comprising a historic structure and modern interior design. Norm Architects has completed a reconzeptualizing and total renovation of the menswear department.
By adopting a tectonic approach to space, the menswear department of Alsterhaus provides a unity of different universes, each with its own expressions and materials.
“We had a dynamic, tailored approach to each space. For example there is a notably domestic scale and sensibility to the fitting rooms; an embracing warmth. This con- trasts to the other areas in the store and in turn adds to the experiential quality of each user’s visit.”
Sofie Thorning, Senior Architect and Associate Partner
“Graphic Design” Logo
Designer: Shigeo Fukuda
Context: Symbol for Graphic Design
“Cloe.” is a Book containing nude photos of the beautiful Cloe captured by photographer Leonardo Glauso.
Leonardo Glauso was born in Florence in 1989. He has a degree in Graphic Design and has studied Photography in Florence for a year. He got into fashion photography and he has improved since then. Italian fashion photographer, editor and founder of international fashion publication, Resuer Magazine.
Product Dimensions : 7.99 x 0.31 x 10 inches