BUT IS IT ART?
Starting february 16th, the 1987 t-shirts from the fall/winter 2019 collection will be sold exclusively online and in A.P.C. stores.
Available for both men and women, the t-shirt’s 1987 logo references the year of the first A.P.C. collection, Hiver 87.
Crisp cotton jersey. Crew neckline in sewn-on bias trim. Neck tape. Large stylised A.P.C. logo silkscreened on chest. Short sleeves. Straight hem. Topstitched hem.
The fascinating inside story behind the cult French fashion label A.P.C.
A.P.C. (Atelier de Production et de Création) was created as a reaction to the excesses of the 1980s, and the minimalist designs of founder Jean Touitou now have a cult following. This compelling book, published on the occasion of A.P.C.’s 30th anniversary, carries the same minimal aesthetic – yet it’s packed with never-before-seen illustrations and ephemera. Part retrospective of the brand and part personal scrapbook and visual diary, the book includes invitations, postcards, ad campaigns, images of their stores, and collaborations with other designers.
A.P.C. Spring 2017 Campaign
Photographer Venetia Scott
Art Director Ohlman Consorti
Fashion Editor/Stylist Suzanne Koller
Casting Director Shaun Beyen
Models Adrienne Jüliger and Jonas Glöer
A.P.C. Spring/Summer 17 Resort Collection.
Jonas Glöer shot by Venetia Scott at the, designed by Alvar Aalto.
A.P.C. Spring/Summer 17 Resort Collection.
Adrienne Jüliger shot by Venetia Scott at the Maison Louis Carré, designed by Alvar Aalto.
