Fall 2019 Ad Campaign
Photographed by Richard Burbridge
“Acne Studios is about both fashion and reality. I’m proud that we’ve always designed new fashion that people want to wear,” says Jonny Johansson, creative director of Acne Studios. “I love it when I see people around the world carrying our Musubi bag. Every time I see the bag now, I think about real people,” he continues, revealing the bag takes him to a new place of excitement.