Advertising for People Who Don’t Like Advertising
This is a book for everyone who makes tea during the commercial breaks. It’s about why advertising irritates, bores or outrages us, and why it doesn’t have to be this way.
Published by Laurence King, Advertising for People Who Don’t Like Advertising describes KesselsKramer’s journey, its creative approach and gets in touch with the creative thinkers it admires including Alex Bogusky, Stefan Sagmeister, Mark Fenske, Hans Aarsman and Steve Henry.
There is also a blog called Don’t Like Advertising to accompany the book which features interviews and articles by design and art direction critics and journalists.