TypeType Brand Identity – Comence Studio

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TypeType Brand Identity by Comence Studio

“We were approached by TypeType Foundry, which specializes in fonts production and is one of the market leaders, with a task to develop their new brand identity.

The impeccably clear brand identity reflects fundamental features of TypeType’s attitudes and approaches to work, such as attention to details, perfectionism, clarity, and streamlined production process. TypeType combines algorithms and accuracy with beauty and functionality at work. We translated these features into the developed brand stationery. Special attention was paid to selection of high-quality materials, printing technologies and clean layout. Simple logotype is a metaphor of well-coordinated and continuous work process: day by day, letter by letter, type by type.”

Comence Studio

EMMA – In Search of the Present

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EMMA Brand Identity Design by Werklig, Finland

Inspired by Olavi Paavolainen’s essay collection from 1929, the exhibition “In Search of the Present” addresses questions we face in this ever changing world we live in.

“In Search of the Present” is a new visual layer to the black-and-wite identity of EMMA Museum. Like Picasso’s Periodo Azul or Yves Klein’s Epoca Blu the exhibitions is EMMA’s blue period.

The exhibition’s identity is based on a continuous scrolling movement we are surrounded by. The movement can be seen in all of the applications of the identity, either as a cut out text or a physical movement.

The idea of EMMA’s blue period is present through out the identity and the combination of white and blue sets a perfect frame for the art pieces of the exhibition.

Werklig

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