Protocol Magazine No. 9

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Protocol Magazine No. 9
Design by Elias Hanzer, Nora Hollstein and Lucas Liccini

Protocol Magazin

Mäs Art Services Identity by Tanner Stevenett

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Mäs Art Services by Tanner Stevenett

Paula Scher – Works

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Paula Scher: Works (concise edition) [Unit 37]
Editors: Tony Brook & Adrian Shaughnessy
Design: Spin

Edition of 2000

‘Paula Scher is the most influential woman graphic designer on the planet’
Ellen Lupton
Abstract: The Art of Design, Netflix

This monograph covers Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.

It also provides an up-to-date look at Paula’s idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy.

The book also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.

Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.

A large section of the book is devoted to the designer’s socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work.

In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 326-page book is designed by Spin, under the creative direction of Tony Brook.

Paula Scher, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design: a ‘master conjurer of the instantly familiar.’ (ted.com)

Size: 203mm×258mm
Pages: 326
Print: Four colour litho
Cover: Foiled with inside flaps
ISBN: 978-0-9956664-7-4

Unit Editions

T Magazine Redesign

T Magazine Redesign

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T Magazine Redesign

T Magazine full redesign featuring two commissioned typefaces, Kippenberger by Berton Hasebe and Fact by Berton Hasebe and Commercial Type.

Harry Gassel Limited

Herb Lubalin: Typographer – Unit Editions

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Herb Lubalin: Typographer [Unit 25]
Editors: Adrian Shaughnessy & Tony Brook
Consultant Editor: Alexander Tochilovsky
Design: Spin

Edition of 2000

“This book, published by the London-based design publisher Unit Editions, focuses solely on [Lubalin’s] style of typography design, which Lubalin described both as “graphic expressionism” and “conceptual typography.” It also features lots of lovely spreads from the radical Ginzburg magazines, all of which have gone down in graphic design history.”

Fast Co Design

Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.

Size: 245mm×165mm
Pages: 208
Binding: Lay-flat bound
Special Features: Two paper stocks
ISBN 978-0-9932316-5-0

Unit Editions

Grandmaster Mind – Amaury Hamon

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Grandmaster Mind
Amaury Hamon

Fascinated by the age of externalization of memory we live in, I inquired about its antagonist: the Art of Memory. Grandmaster Mind is an initiatory journey through mnemonic techniques. From beginner to Grandmaster, the book travels through the re-encoding of mundane datas (lists, numbers…) into memorable visual narratives.

The design is built on the duality between data and its mental projection. The digital aesthetic acts as a personal database of pre-existing memories and knowledge—a key to visualize to-be-remembered informations.

Supervised by Gilles Gavillet and Diego Bontognali
Printed at ECAL, June 2017
Softcover. 360 p. 215×300 mm

Amaury Hamon

Excedentes – Identity Design

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Excedentes (in spanish means surpluses) is a collaborative platform that was born in 2015 with the aim of promoting a sustainable industry by recovering, transforming and giving new use to industrial waste; Extending their useful life and returning them to the market in the form of new products.

The main challenge of this redesign has been generate a more functional and durable image over time, which also promotes the Excedentes platform philosophy: develop a new product from industrial waste.

What is the surplus of the Excedentes Platform? This point was the beging of the graphical analysis of the last identity, coming to the conclusion that the logo was directly related to the first contest: a bag of biodegradable polyethylene. Once the surplus (in this case, graphic surplus) of the last identity was found, it was transformed into a new use. To this end, a series of previously defined parameters were applied on the previous logo based on the winning project of the first contest. An identity based on the philosophy of the Platform: give a new use to surplus materials.

Behance

Good Room 2017 Poster – Bad Studio

Good Room 2017 Poster
Bad Studio

House on Prenzlauer Berg by Loft Kolasinski

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House on Prenzlauer Berg by Loft Kolasinski

Interior design project, design and creation of furniture, terrace on the roof and garden.

The design of a newly built home in the Prenzlauer Berg district of Berlin has used furniture designed and made by Loft Kolasinski: a bed, a chaise longue, a table, a bench and hangers. In addition, the project uses unique furniture, lighting and vintage carpets from the 50s, 60s originating from the Czech Republic, Switzerland, Germany and Poland, and the unique graphics of the Polish artist Stanisław Dawski dating back to the 1950s and the painting by the Brazilian painter Aecio Sarti. The unique detail of the equipment is made by traditional Polish pottery clay dishes and pots.

Interior design: Loft Kolasiński
Interior photography: Karolina Bąk www.karolinabak.com

Heren Magazine – Côme de Bouchony

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Heren Magazine
Art Direction — 2016
Art direction and design consulting for the Korean fashion magazine and its men supplement rebrand.
In collaboration with Atelier Franck Durand.

Côme de Bouchony — Art direction & Design, Paris

2016 – Bráulio Amado

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2016 – Bráulio Amado

210 x 280 mm , 120 pages, printed on Coated Matt Volume 170 gr paper. Soft cover with flaps.
Introductory texts by John Gall and Bráulio Amado.
500 x 700 mm exclusive poster inside.
ISBN 978-989-99816-2-1

Stolen Books // Published May 2017

Apartment in Bryanston Square by DRDH Architects

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Apartment

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The completed project is for a piano nobile apartment within a Georgian house in Bryanston Square, Marylebone, United Kingdom, designed by DRDH Architects for the couturier Anna Valentine. The apartment restores aspects of the original house, notably the principal room to the square, whilst opening up the plan to light and the spatial interconnectedness of contemporary life. The atmosphere of the resultant spaces draws inspiration from the compelling, sparsely furnished interior paintings of Danish Artist Wilhelm Hammershoi (1864 – 1916), echoing their quiet introspection in sequence, arrangement and tonal palette. As in Hammershoi’s paintings of his home, at Strandgade 30 in Copenhagen, doors of varying scales not only mediate the relationships between new and existing elements but establish themselves as figures that occupy space and define its character. Bespoke furniture pieces form the kitchen within the main living space and a tall cabinet forms a freestanding enclosure to the master bedroom.

Designed by DRDH Architects
Located Bryanston Square, Marylebone, London, United Kingdom
Size 120 m²
2013

Loading Posters – Emuni

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Agency Emuni LLP.
Client Rapyard

This is a poster for LOADING, a photo exhibition held in Wakayama, Japan. This is an exhibition where the processes from photo shooting to development were done by a photographer using an iPhone. In order to directly express the project theme as a component of the poster, the poster boldly uses the gray color generated when image is loading on PC or smartphone.

It increases people’s expectations dramatically and was effective in attracting customers as a paper poster, but at the same time, it gave the illusion of watching a display, intentionally hiding the photos and text elements.

Spin – 360°

Spin: 360° [Unit 19]
Concept: Tony Brook
Design: Spin

Edition of 2000

Spin: 360º is a portrait of one of London’s leading design studios. It is a 520pp monograph that looks in mouth-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting.

But it isn’t just the usual image dump of work. In fact, it’s the studio monograph reborn for the 21st century: honest, revealing and bursting with specially designed and art-directed content. Above all else, it’s a guide to survival, growth, and maintaining creative excellence over 20 years.

As well as interviews and essays by Spin’s two founders – Tony Brook and Patricia Finegan – the book has texts by Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller, Patrick Burgoyne and artist and author Edmund de Waal.

A year in the making, Spin: 360º is Unit Editions’ most ambitious book to date. It’s essential reading for anyone who wants to lift the lid on a successful creative studio.

Specifications

Format: Hardback
Size: 203mm×258mm
Pages: 520
Colour: Four colour litho print+two Pantone colours
Special Features: Cut short dust jacket, Cover foil blocked, 120gsm Munken Lynx
ISBN 978-0-9575114-8-4

Unit Editions

Andreas Uebele Material – Unit Editions

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Andreas Uebele Material
Monograph Volume 3, 2003–2016 [Unit 32]
Editor: Andreas Uebele
Design: büro uebele visuelle kommunikation

Edition of 1400 (100 special edition)

‘Everything is material. Material is a starting point from which something new arises. We’re assigned a task and we take it forward; we add to what already exists’
Andreas Uebele

A major presence in contemporary German graphic design, Andreas Uebele trained as an architect, a thread that continues to present itself in much of his work. From the graphics of the Reichstag to the iconic signage of the Vitra campus, his experiments lead to dynamic solutions, while simultaneously maintaining lightness and clarity.

This new book presents 85 of büro uebele’s projects through two types of materials: the raw materials from which they emerged, and materials from creative collaborators who’ve accompanied the studio along the way. These include Matthew Carter, Adrian Frutiger, Massimo Vignelli and Hermann Zapf.

Size: 185mm x 240mm
Pages: 654pp
Print: Five colour offset-print
Binding: Lay-flat bound
Special Features: two papers, one with a full bleed UV-lacquer finish, leather cover
ISBN 978-0-9956664-2-9

Unit Editions

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