Scandinavian design is characterized by simplicity, minimalism and functionality. It emerged in the 1950s in the five Nordic countries of Denmark, Norway, Sweden, Finland and Iceland, and became known for its simple yet sophisticated style. New Scandinavian Graphic Design features outstanding design works including branding, packaging, editorial and web design from renowned Scandinavian designers and studios. It will serve as a significant guidebook for those who seek inspiration from some of the best designers working today.
210 mm × 285 mm
Publisher/ Sandu Publishing Co., Ltd.
Chief Editor/ Wang Shaoqiang
Executive Editors/ Jessie Tan, Chen Yaqin
Copy Editor/ Jason Buchholz
Design Director/ Wang Shaoqiang
Designers/ Pakwah Chow, Wu Yanting
Sales Managers/ Niu Guanghui (China), Winnie Feng (International)
Front Cover Project/ Larssen & Amaral
Paula Scher: Works (concise edition) [Unit 37]
Editors: Tony Brook & Adrian Shaughnessy
Edition of 2000
‘Paula Scher is the most influential woman graphic designer on the planet’
Abstract: The Art of Design, Netflix
This monograph covers Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
It also provides an up-to-date look at Paula’s idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy.
The book also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.
Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.
A large section of the book is devoted to the designer’s socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work.
In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 326-page book is designed by Spin, under the creative direction of Tony Brook.
Paula Scher, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design: a ‘master conjurer of the instantly familiar.’ (ted.com)
Print: Four colour litho
Cover: Foiled with inside flaps
Mucem — Musée des civilisations de l’Europe et de la Méditerranée
Good Room 2017 Poster