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Nike

No Finish Line, a Design Vision for the Next 50 Years

19 January 2023 in Books Comment

Nike - No Finish Line Cover

Nike - No Finish Line Cover and Spine

Nike - No Finish Line Detail

Nike - No Finish Line Bowerman License Plate

Nike - No Finish Line Closing the Gap

Nike - No Finish Line Cration of the Nike Goddess

Nike Releases “No Finish Line,” a Design Vision for the Next 50 Years

What to Know

Nike is releasing “No Finish Line,” a new book that invites and inspires the next generation of athletes to imagine the infinite possibilities of design and sport.

“No Finish Line” celebrates Nike’s 50 years of game-changing design and innovation in the service of athletes and sport — and sets a vision for the next 50 years.

The book includes a foreword by Nike’s Chief Design Officer, John Hoke, speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe that describe five major shifts design may undergo in the coming decades.

“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”

With this opening paragraph from a foreword by Nike’s Chief Design Officer, John Hoke, the tone is set for “No Finish Line,” a new book that aims to invite, inspire and provoke the next generation of athletes to create a better world through design and sport.

Through exploratory, multilevel conversations on design and critical inputs to it ­­— such as sport research, technology and manufacturing — “No Finish Line” charts Nike’s 50 years of game-changing design and innovation in the service of athletes and sport and projects a vision for the next 50 years. In addition to the foreword from Hoke, the book includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of “Nike: Better Is Temporary.” The essays describe five major shifts design may undergo in the coming decades. To arrive at these shifts, Grawe interviewed more than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers and leaders, yielding unprecedented insights into Nike’s creative process. The collective voices projected a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.

This sense of promise and evolution propels readers forward as “No Finish Line” defines Nike’s culture of innovation through the lens of the athletes, designers and scientists at its cutting edge; celebrates design not as an outcome, but as an endless journey; and suggests we can shape a better future by simply daring to create it.

“No Finish Line” is designed by Zak Group with custom illustrations by Bráulio Amado and synthesized imagery by PWR. Fluidly combining text and found imagery to create graphic-rich layouts and visual collages, the pocket-size paperback interprets the rich tradition of progressive bookmaking for a new era.

Published by Actual Source, “No Finish Line” retails for $26 and is available February 14 through booksellers, including Actual Source Books and Machus in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a/p/a/r/t in Japan.

Nike

Tags Actual Source, Nike

Air Jordan 13 Del Sol

13 March 2022 in Fashion Comment

Air Jordan 13 Del Sol 001

Air Jordan 13 Del Sol 002

Air Jordan 13 Del Sol 003

Air Jordan 13 Del Sol 004

Air Jordan 13 Del Sol

Tags Air Jordan, Nike

Nike Air 270

16 June 2021 in Design Comment

Air 270 Type Animation 2019

Tendril & Psyop
Nike
So Many Ways to Air
Air 270
Type Animation, 2019

Tags Air 270, Nike

Nike: Better is Temporary

8 December 2020 in Books Comment

Nike: Better is Temporary Cover

Nike: Better is Temporary Spread 001

Nike: Better is Temporary Spread 002

Nike: Better is Temporary Spread 003

Nike: Better is Temporary Spine Detail

Nike: Better is Temporary Overhead Cover

Nike: Better is Temporary
Sam Grawe

At Nike, the desire to be the best is a journey, not a destination—better is always temporary.

Nike: Better is Temporary is a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Format: Hardback
Size: 310 x 230 mm (12 1/4 x 9 in)
Pages: 320 pp
Illustrations: 500 illustrations
ISBN: 9781838660512

Phaidon

Tags Nike, Sam Grawe

Nike Sportswear Women’s Shorts

10 May 2020 in Fashion Comment

Nike Sportswear Women's Shorts 001

Women’s Shorts
Nike Sportswear

Made from soft, Terry towel fabric, the Nike Sportswear Shorts set you up for summer fun with retro vibes in a high-waisted design with a vintage-inspired patch.

Color: Orange Trance

Nike

Tags Nike, Nike Sportswear

Nike Sportswear Women’s Crew

10 May 2020 in Fashion Comment

Nike Sportswear Women's Crew 001

Nike Sportswear Women's Crew 002

Nike Sportswear Women's Crew 003

Nike Sportswear Women's Crew 004

Women’s Crew
Nike Sportswear

Made from soft Terry fabric, the Nike Sportswear Crew is the perfect addition to your summer wardrobe. Contrast piping on the sleeves and vintage-inspired graphic complete your retro look.

Colour: Orange Trance

Nike

Tags Nike, Nike Sportswear

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