Tendril & Psyop
So Many Ways to Air
Type Animation, 2019
Nike: Better is Temporary
At Nike, the desire to be the best is a journey, not a destination—better is always temporary.
Nike: Better is Temporary is a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Size: 310 x 230 mm (12 1/4 x 9 in)
Pages: 320 pp
Illustrations: 500 illustrations
Supreme® / Nike SB Dunk Low
Supreme has worked with Nike SB on a new version of the Dunk Low. The shoe features a leather upper with metallic leather toe panel, Zoom Air unit in heel, rubber outsole and jewel swoosh. Made exclusively for Supreme, the Dunk Low will be offered in three color ways.
Available in-store NY, Brooklyn, LA, London, Paris and online September 5th.
Available in Japan on September 7th.
Dunk Low US retail – $110
For more information click here.
Nike React Element 87
“Moss” & “Dusty Peach”