Herb Lubalin: Typographer – Unit Editions

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Herb Lubalin: Typographer [Unit 25]
Editors: Adrian Shaughnessy & Tony Brook
Consultant Editor: Alexander Tochilovsky
Design: Spin

Edition of 2000

“This book, published by the London-based design publisher Unit Editions, focuses solely on [Lubalin’s] style of typography design, which Lubalin described both as “graphic expressionism” and “conceptual typography.” It also features lots of lovely spreads from the radical Ginzburg magazines, all of which have gone down in graphic design history.”

Fast Co Design

Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.

Size: 245mm×165mm
Pages: 208
Binding: Lay-flat bound
Special Features: Two paper stocks
ISBN 978-0-9932316-5-0

Unit Editions

Spin / Adventures in Typography 2

Spin / Adventures in Typography 2 01

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SPIN / Adventures in Typography 2 [Unit 36]
Design: Spin

Edition of 1000

Spin/Adventures in Typography 2 is serious and silly in equal measure (occasionally at the same time). The Spin team of Tony Brook, Claudia Klat and Jonathan Nielsen have embarked on a journey into typography’s darkest recesses.

Searching for the new and the surprising, they have made a series of experiments, by computer and by hand, that stretch the boundaries of typographic expression almost to breaking point.

Chapters in this 52pp journal include Alien: Future/Font: Lettuce/Letters; Helvetica Alt: Dr Frankenstein’s Helvetica; Helvetica est mort; and Tape Face. You have been warned.

Format: Soft back
Pages: 52pp
Colour: 1x Pantone colour throughout
Size: 258mm x 203mm
Paper stocks: Amvera FTP cut short cover inside pages on newsprint
Binding: Staple bound
Envelope: Foiled Glassine Envelope
ISBN 978-0-9956664-6-7

Unit Editions

SPIN – Adventures in Typography [Unit 31]

SPIN/Adventures in Typography [Unit 31]
Editors: Tony Brook & Adrian Shaughnessy
Design: Spin

Edition of 1000

Continuing the conversation started with the studio’s 2015 monograph SPIN 360° [Unit 19], SPIN/Adventures in Typography looks at the typographic flotsam and jetsam of Spin’s creative process; a repository for trains of thought, itches that needed to be scratched, as well as fresh new journeys.

Spread over 52 pages, SPIN/Adventures in Typography is a visual record of SPIN’s creative interests and outputs – combustive explorations not afraid to plunge into the abstract, teetering on the edge of legibility.

A journal boisterous with typographic riffs, remixes, and rearrangements – SPIN/Adventures in Typography is an invitation to engage in conversation, an ellipses rather than a full stop.

Soft back, 52pp, screen printed envelope
Size: 258mm x 203mm
Cover: Cut short foiled book cloth
Paper stock: 100gsm Fedrigoni Free Life Cento, one colour throughout
Binding: Staple bound
Special features: Three covers, black, white, silver. One colour Silkscreened plastic sleeve.
ISBN 978-0-9956664-0-5

Unit Editions


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